Homepage Rewrite · Fixed scope

Rewrite the page that has to sell clarity.

For service businesses with a real offer but a homepage that sounds generic, buries proof or makes the next step harder than it should be.

Core scope

One high-intent page.

48-hour delivery target after scope and payment are confirmed. Target, not guarantee.

Positioning and message hierarchy

Clarify what the page needs to communicate first, what belongs later and which buyer questions have to be answered before the CTA.

Opening copy

Headline, supporting copy and the first meaningful sections rewritten around the service, buyer and useful outcome.

Proof recommendations

Identify where verified credentials, process details, reviews, guarantees or other real proof can reduce hesitation. No invented claims.

CTA and next-step copy

Make the actual next step clear without pretending the business offers a process it does not have.

One focused revision

One revision round is included for the agreed page. Broader repositioning or additional pages require a separate scope.

Process

Scope before writing.

The paid engagement starts only after the deliverables, fee, payment instructions and delivery expectations are confirmed in writing.

01

Diagnose

Review the page, offer and available proof. If the problem is not a copy problem, say so.

02

Confirm scope

Agree the exact page, deliverables, fee, revision allowance and timing before paid work begins.

03

Rewrite

Build the page around message clarity, relevant proof and one truthful next step.

04

Refine

Use the focused revision to resolve meaningful feedback inside the agreed scope.

Usually included

  • Homepage message hierarchy
  • Opening and section copy
  • Proof-placement recommendations
  • CTA and microcopy direction
  • One focused revision

Not assumed

  • Website design or development
  • Full technical SEO work
  • Analytics implementation
  • Invented testimonials, guarantees or performance claims
  • Extra pages outside the written scope
Free Homepage Check

Start with evidence.
Then rewrite.

Send the page and a little context. You’ll get 2–3 specific observations and one recommended next step. If deeper paid work makes sense, scope and fee come after that.

No newsletter. No automatic sales sequence. No obligation to buy.